The Slop Index
Do real brands write like AI?
We ran each brand's real marketing copy through the same detector the No Slop skills run. Mostly the answer is no. Big brands hire copywriters, so they score near zero. That's the bar. A typical AI-written draft scores 10/10 on the exact same test. The gap is the tell.
These brands, average
0.2/10
Human copy. Clean.
A typical AI draft
10/10
Straight from the model.
Ranked by AI-tell density · 13 brands
- 013/10
1 tell · 37 words
- Elevate→improve / raise
Show the copy
Any coffee, any size. Be your own barista. Elevate your every sip with expert recipes you can easily recreate at home. Protecting the planet with every pour. As a certified B corp, Nespresso is committed to circularity.
- 020/10
Clean · no AI tells
- 030/10
Clean · no AI tells
- 040/10
Clean · no AI tells
- 050/10
Clean · no AI tells
- 060/10
Clean · no AI tells
- 070/10
Clean · no AI tells
- 080/10
Clean · no AI tells
- 090/10
Clean · no AI tells
- 100/10
Clean · no AI tells
- 110/10
Clean · no AI tells
- 120/10
Clean · no AI tells
- 130/10
Clean · no AI tells
Add a brand to the board
Drop a URL. We pull the brand name and its copy, score it, and add it to the board. Some sites block bots or render in JavaScript, so you can paste the copy yourself as a fallback.
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Sign in to addThe score is an automated count of common AI-writing tells (specific words and phrases) in the copy shown. It is a measure of writing style, not a judgment of any brand, its products, or the quality of its work. Copy excerpts are quoted for commentary and criticism. All brand names and trademarks belong to their respective owners; no affiliation or endorsement is implied. Entries are submitted by users; to request a correction or removal, email jonathan@growthpair.com.
Delete the tell for good.
The grader is the skill running once. Install No Slop Copy and Claude scrubs these tells out of every draft, before you paste it anywhere.